This is the short, practical version of getting started. It assumes nothing except that you have an email address and an idea of what your site is about.
1. Register
Sign up on this site, on shopnseo.ru, or on any community server running the platform — for example qwetru.ru. Registration asks for an email and confirms it with an activation link, so use an address you can open. After activation you land in your personal cabinet.
2. Pick an edition
Four editions differ in what you are allowed to build, not in how well it works. Start is a free personal page or subdomain. Standard is a full website with your own sections and blog. Business / Creative adds a store or a fan community with forums. Server is the whole platform on your own VPS. If you are unsure, start free — moving up later does not mean rebuilding.
3. Decide on the address
You can run on a subdomain of the server that hosts you, or point your own domain at it. A subdomain works immediately; a domain needs a DNS record and a certificate, which the server owner or a partner studio sets up. Nothing about your content changes when the address does.
4. Choose a design
Seven complete design variants ship with the platform — navbars, footers, hero blocks, cards, light and dark themes. They are all live side by side on the template showcase, on the same demo content, so you can compare them honestly before choosing. Exclusive brand design is a separate service and only applies to the Business and Creative editions.
5. Write the first pages
Two pages make a site real: what you do, and how to reach you. Everything else can come later. The control panel edits content directly — no developer in the loop — and the AI assistant inside the panel can draft and rework text with you.
6. Let search engines find it
You do not need to install anything for this. Sitemaps, metadata, canonical links and structured data are generated by the engine as you publish. What the platform cannot do for you is decide what your pages should say — see the search and content FAQ for where that line runs.
If you would rather not do it yourself
Partner studios build, fill and maintain sites for a fee — see the partner page for their roles and rates. The free Start edition is for people running their own site themselves; studio work is paid at every edition.